This is from the first part of the book, discussing how we define a purpose for our businesses. Many businesses lose their way and fail simply because they don’t have a clear purpose and clear goals. Take some time each day to consider what the real purpose is that your business wants to serve. Sure, we all want to show a profit, but that’s not your primary purpose. Every business that succeeds, does so by serving the needs of a particular market… and that is their purpose. What is yours?
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