Business–and life–is really all about the relationships we build. I find myself smiling when I read on social media that someone is “in a relationship,”–and “it’s complicated.” The truth is we’re all “in a relationship” with everyone we encounter. There are a thousand different ways of being in a relationship–but one of the best is the one where the person you are relating to thinks well of you and wants to please you because you’ve done so much for them. We generally think of these people as our friends. In business, they are the ones we want to give our business to, and the ones we hope will hire us to do things for them. Longtime clients are much, much better for your business than one-time customers. But how do you develop those longtime relationships? It’s easy…just do things for them! Send them gifts, or cards, or share interesting stories and information with them. In order to get a friend, be a friend.
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