This is a re-statement of something from today’s “Monday Morning Memo,” (mondaymorningmemo.com), one of my favorite weekly blogs. It’s by Roy Williams, who runs the Wizard Academy in Austin and published my favorite 3 books on marketing and ad-writing, the Wizard of Ads trilogy. Highly recommended.
As many of you know, I’ve recently posted dates for our next Beyond Applause classes…which follow the Wizard’s advice by providing you first with information, then leading you through making that information real knowledge by getting you to put it to use (experience). We hope you’ll develop proficiency…hence the class homework and feedback…but that’s about as far as I can take you in a class setting. You have to go out and get your own real-world experience–with my guidance as a consultant if you like–which will help you to build your own business and career as an independent performer.
Learn more about the class here: http://tinyurl.com/y6ctbd64. Not for everyone…but if you’re building your business as a performer or speaker, it might be for you!
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