I like Peter Drucker’s observation that a business really only has two tasks: innovation, and marketing. In the entertainment business, this seems particularly clear–your product is inseparable from your marketing. Your success will be directly proportional to your ability to create a product (act, show, video, film…whatever) that connects with and serves and appeals to a particular audience (your market).
In this pursuit, it’s imperative that you realize that everything you do communicates. Your language, your posture, your voice, what you wear…it’s all part of your brand, part of your marketing. When you stand back and look at yourself…is everything you see somehow serving your market?
It’s the same for every business, though it might not be as obvious for some. We’ll be exploring just that as a part of our Business and Magic seminar, hosted by David Morey, Jeff McBride & myself from March 12-14, 2020 in Las Vegas. Perhaps you’ll join us!
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