Learn to write a press release, and how to find the right people to send it to! I can think of no other single skill that can do more for your business–whatever that business might be–than the ability to generate and handle press
Like good advertising, though, press coverage is useless to you until you know your market and how you will serve them Press releases touting your own achievements might get picked up, but probably won’t sell your products and show. Press releases showing how you helped someone just like the people in your market…those will make your phone ring!
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