They may forget what you said — but they will never forget how...

They may forget what you said — but they will never forget how you made them feel.

—Carl W. Buehner

I recently spent 10 days in Las Vegas, most of the time helping to teach at one of the Master Class sessions at Jeff McBride’s Magic & Mystery School. The photo above is of Eugene Burger teaching some card magic to a group at the school.

My own big take away from this particular class was the quote above. Buehner was a speaker and historian of the Church of the Latter Day Saints (aka Mormons), and he was, I thinking, using it when speaking about how to give a great speech. Certainly my audience (that would be you, dear reader) includes many who would find it interesting in the context of giving a speech, making a presentation, or performing a show.

I think it’s more than that, though. I think it applies to every aspect of running a business. You might not remember what you bought on a given day shopping at one of Nordstrom’s stores–but you’ll never forget the way their legendary customer service made you feel. 

As I begin the process of launching my Wizard Venture business, I’m thinking every day of how every interaction with that business might make our clients feel. We’re at the very beginning, still discovering what the business really is–but for our clients, I think we are in the business of providing much the same thing that the McBride Magic & Mystery School provides it’s magician clients: Experiences that will transform their lives and businesses, led by supremely competent teachers and facilitators in a space that is safe, but which encourages them to stretch out of their customary comfort zones.

How do I want them to feel? Exhilarated, excited and delighted as they find themselves pushing through what they believed to be their limitations, each one able to do and achieve things they had previously thought to be impossible.

I hope you might take a few minutes to explore our site here at wizardventure.com to find some of the ways we are currently offering to do just that, and will let me know your thoughts on those offerings or suggestions for others that might be even more effective.

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