I work with entertainers and speakers, and it always surprises me when they are unable to deliver great entertainment when asked what they do. “So, what do you do?” at a party or in a networking situation is your opportunity to shine, to actually do what you do… to entertain and enlighten. But as with any great show, that takes planning. You have to know the best story you can deliver to both entertain them and make them want more. You have to choose the right words, the right inflection. You have to rehearse that pitch! Otherwise, you’re behaving like an amateur, and not the professional you would have them believe you are. Perhaps we should call it the “Elevator Show,” and then we would be inspired to make it better.
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