A free excerpt from The Wizard’s Way to Powerful Presentations:
Sir Isaac Newton’s first law of motion, the law of inertia, also applies to human affairs. We all tend to remain comfortably at rest or in the motions (activities) to which we are habituated, unless we are jolted out of those paths by sufficient force. How will you make sure your story generates sufficient force to jolt your audiences out of the paths to which they’re accustomed, the paths that lie well within their comfort zone?
Stories are a means of giving us vicarious experience. When the heroine of a story has an experience, we mirror that experience—have a less intense version of it—within ourselves. We empathize with the heroine and experience her pain, triumph, disappointment, or joy. We think, “that poor person. I must be careful not to make the choices she made that led her to this unhappy state.” We find ourselves wanting to make the changes in ourselves that will help us become more or less likely to share the fate of that heroine. And yet our joy or pain is less intense than if we actually had had the experience the character in the story has. We can get the lesson of that experience without paying as high a price.
By now, you should be starting to realize what a powerful tool stories can be for your presentations. They will often become your best way of guiding the audience’s emotional state of mind, and getting that to line up with the purpose you’ve set for your talk.
from Tumblr http://ift.tt/2l05KJ1
via IFTTT
No comments:
Post a Comment