On the other hand–if your brand and your business is just a copy of another, why are you bothering? Think a new thought, develop a new way, create better ways of doing things and you will stand a MUCH greater chance of having the success you desire.
In my world of entertainment, NO ONE succeeds big by copying others. Oh, there are lots of imitators, lots of “pale copies” of the greats–but they remain on the lower rungs of the entertainment business. Able to earn a living, but never soaring to the heights of those they imitate.
I think it’s the same way with most businesses. If you’re an entrepreneur or working at a startup, be sure you’re bringing something new to the table. If you have nothing new to bring, then go work for someone else who does while you learn the fine art of innovation for yourself.
Need some inspiration for your own creativity? Check out one of my books. Beyond Deception is filled with innovation techniques for magicians, but they can be applied to almost any situation. The Wizard’s Way outlines a whole series of ways of thinking and acting that have served “real wizards,” from da Vinci to Steve Jobs well over time.
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