I live in the San Francisco Bay area, where you can’t cross the street without encountering someone involved in a new startup business. There are over 80 incubators for new businesses operating here–which means there are hundreds and hundreds of those startups–each hoping to change the world. Most will fail, though… and many of those will fail not because their products and ideas don’t measure up, but because they have failed to communicate the benefits of those products to their market – or to the investors who might have provided the cash they need to succeed.
Powerful and persuasive is a superpower every entrepreneur needs to develop!
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