My friend Jeff McBride loves performing his magic on cruise ships during the winter. He gets kudos and standing ovations for the shows–but the cruise lines appreciate his attitude of being “always on.” Anytime he appears outside his cabin, Jeff makes a point of greeting the cruise guests in a friendly way, and makes sure his presentation of himself offstage is consistent with his role as a star performer for that group. His dress, his manner, the fact that he’s always ready with an entertaining bit–all of these things contribute to his success not only with the cruise guests but with the cruise line itself.
It’s the same with all performers, I think. While the cruiseliner presents a microcosm of the larger world–our work as solo performers and CEO’s of our own businesses is no different. Every contact with another human being presents opportunities to either build the relationship–or tear it down.
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