Although it’s true that when you run a business, you learn to think like an entrepreneur more than just like an entertainer. But in thinking like the CEO of your business, it’s also tremendously important not to forget that you are selling an entertainment product. That part of your mission statement, your reason for the business to exist, is to entertain.
So make sure that you carry out that mission in all your communications. Your elevator pitch, your website, your business cards, every email you send…should deliver something that’s entertaining! If you can’t do that, how can you expect potential clients to believe you’ll be able to entertain them and their clients once they hire you?
That’s one of the many principles I teach in Beyond Applause…now available on Amazon. (https://www.amazon.com/Beyond-Applause-Management-Independent-Performers/dp/0977984346/ref=sr_1_1?keywords=beyond+applause&qid=1568921649&sr=8-1)
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