I’m inspired by Seth Godin’s blog several times a week. If you don’t subscribe…think about doing so. They’re usually short, pithy bits of wisdom from a master marketer.
This one hit on one of my favorite subjects. As I work with many different kinds of solo performers, I’m often struck by their passion, their skill, their creativity…but also by their utter obliviousness to the idea that their work is for something, that it has a purpose. Once we discover the purpose our work serves, we can figure out who it serves best, and therefore who the market is for our work. And that translates directly in more engagements, more money, and a much happier career. It’s worth spending some time thinking, “What is the purpose of my business? Who do I serve?” The answers could make you rich!
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