Every business has a business model – how you turn what you do into income. But not every model is equal. Most performers have a model like the one Seth describes above, which means your business is just there to give you a job…it’s not what I think of as a “real” business at all. A real business can “make you money while you sleep.”
How, you ask? Well…there are many ways. Create products–books, posters, t-shirts…whatever–that you can sell not only at your performances, but online or through retailers. Use the same creativity that you put into your performing or speaking to create more tangible products that others can sell for you. You can hire people to handle manufacture, marketing, and other aspects of your business, and thus leverage their efforts to create income for yourself. For most of us, this doesn’t mean we stop performing–only that we start looking at our performances as a way to build and market something larger–our Brand.
Learn more about building from my book “Beyond Applause,” or take a deeper dive and join us for our next online series of classes. We do 12 sessions in which we work through each of the sections of the book, actually “doing the work” to think through and build your business, one step at a time. The book is on Amazon now. If you’re interested in the class, drop me a line: tobias@yourmagic.com.
from Tumblr https://ift.tt/2zNm7SH
via IFTTT
No comments:
Post a Comment