The second “rule of three” for effective communication: “Tell ‘em what you’re going to tell 'em. Then tell 'em. Then tell 'em what you told 'em.”
Sounds simple…and it is. But first you have to be clear, in your own mind, about exactly how to sum up what you’re speaking about. All too often, we’re just a bit fuzzy about that. The “general idea” probably isn’t good enough.
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